This post was contributed by a community member. The views expressed here are the author's own.

Health & Fitness

Marketing Welcome to Fall 2013

It's been a while since this blog has been active -- but the action and activity associated with marketing and media in late summer and early fall has continued....

More specifics in postings to come -- but consider these changes and challenges going into October 2014:

Holiday promotions will be extremely early this year -- roughly 106 days prior to Christmas KMart started its holiday advertising encouraging layaway. http://adage.com/article/cmo-strategy/105-days-til-christmas-kmart-airs-holiday-ad/244064/

Furthermore, there is suggestion that due to Hanukkah arriving on the Wednesday evening prior to Thanksgiving that online promotions -- Cyber Monday -- for example -- which comes after Black Friday may be as early as October as well.

The use of sexual innuendo to sell packaged goods --  Ragu Tomato Sauce did it last year with a young boy tough childhood: http://mashable.com/2012/08/20/ragu-commercial-parents/ 
and this year's Green Giant's encouragement to eat a bigger plate of vegetables http://adage.com/article/news/green-giant-x-rated/244196/


Last but not least the onset of SuperBowl frenzy -- most ad space is sold out, and the usual suspects will be there: Anheuser-Busch InBev, Chevrolet, Doritos, Hyundai Motor America and PepsiCo Beverages (to name a few). Expect to spend nearly $4 million for a 30-second commercial spot.

And when it comes to watching -- this is the year that we surpass the amount of time we spend in front of the television (roughly 4.5 hours daily on average)  with time in front of a computer, smartphone or tablet. Mass audience viewing is a thing of the past.

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?