When I asked students to search for a commercial in the
cosmetics industry that consumers can actually relate to -- I was surprised to
learn of a very unique L'Oreal Paris spot for True Match Foundation that
included the endorsement of Aimee Mullins.
Aimee, as I have discovered, is an athlete in the Paralympic Games and has
a career as model, actor and advocate for women.
The spot has a very similar look to those we have seen in past: show the
spokeswoman, show the product shot, show the way the make- up works and the
variety of colors available (if applicable). Remind women -- without saying it
-- that they can have skin as flawless as these models if they aspire and use
the brand.
But this ad goes to a different place. In showing Aimee running -- and hearing
her scripted words: "I (and therefore we) have nothing to hide and
every side is my (our) best side" she brings L'Oreal and our concept of
cosmetics to a different world.
A place we all can be a part of, be proud of, regardless of
who we are or what we look like. It is makeup that accepts, not corrects. And
sure, she is beautiful -- but beautiful on her terms -- not just the expected standard of beauty that most companies
make us endure.
(Find the ad at : https://www.youtube.com/watch?v=rgFZ_XygybE)
Beauty and the Brand
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Greg Bashaw May 21, 2013 at 09:32 pm
As for the mandate, maybe YOU should run for the Board, we need a change and thats WHY I am…Read More running... Thanks for the info though!
Greg Bashaw May 21, 2013 at 09:30 pm
FYI- Rosemary Corliss, mentioned it 2times as something are are planning to loo at....at Meet the…Read More Candidates Night......
Pat Boyle Egland May 20, 2013 at 04:06 pm
The NBUFSD BOE has not mentioned cutting bussing in over a year, it is not a part of the 2013-2014…Read More budget.
The pensions and benefits are not regulated by the BOE it is a state mandate.
Pat Boyle Egland May 22, 2013 at 02:48 pm
Eliminating the CHSD is a great idea but it needs to be voted on by the citizens of all 4 districts…Read More . In BM we have 5 set of administration - North Bellmore, Bellmore, North Merrick, Merrick and CHSD . Pensions are a are a state and national battle NOT local
Greg Bashaw May 20, 2013 at 12:50 am
Well for starters, why not give candidates 401K's and only pay a proportion of their benefits...Hire…Read More teachers and adm that actually live in our district...... Has anybody proposed dismantling the high school district......From the way I understand they have tried unsuccessfully to combine, well then how about saving moneu and splitting up the 3 high schools...This was we wont need 2 administrations...... I will try and I will think out of the box!
Dan DeLilla May 18, 2013 at 10:40 pm
So Lu Scala never had any children so it might be safe to say you have never been to a PTA meeting…Read More or a School Board meeting or a budget presentation so then you would have no idea how the money is spent good or bad. I'm sorry that your neighbors make more than you but like anything else you get what you pay for there are educational requirements for teaching and administration jobs, I'm sure you would be happy if all the school personnel could be replaced by minimum wage earners or better yet we could close all the schools after all you have been out of school for 40 years so you don't need them anymore, but thats not how it works. Why is always the uninformed that speak loudest and longest?
Lu Scala May 17, 2013 at 08:49 am
I never had any kids.. and am the last kid who went to to the Bellmore Merrick school system.....its…Read More been almost 40 years since I was a Mempham grad..and it is very disharting to hear that my many many high tax dollars..are not enought for these kids I have been sororting all these years!!! Who is getting all the money??? Its all bull.. aI live inbetween teachers.. how is it they can afford high end cars, housekeepers, landscapers, ect??????... the money is being spent in the WRONG WAYS TO THE TEACHERS, AND MOST OF ALL THE ADMISTRATION, THE SCHOOL BOARD ECT... I AM CALLING FOR A MASSIVE AUDIT AND GET0 per year.. they afe not worth any more then that.. THE MONEY BACK FROM ANYONE WHO WAS PAID MORE THEN $75,00....
patti May 16, 2013 at 08:28 pm
A bit of a surprise considering kids come home with a supply list a mile long (and average $40-$75).