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A sense of human

This semester, I  am honored to be working with an advertising class that has been tasked to find unique advertisements that epitomize different creative aspects and consumers that have been reached by great messaging.

As this year continues, I would like to share their amazing findings. Because the internet has the ability to source so many advertisements and promotional messages that they and we can share I welcome the opinions of these future professionals as well as the universal community at large.

The first in these installments – what they found when asked to find an ad example that provides a sense of human through humor include TV spots from Discover and Statoil, an energy company in oil and gas production familiar to consumers in Norway.

For Discover, it is a series (known as a pool) of commercials -- centered around the customer service representative, "Peggy":
 http://www.youtube.com/watch?v=PdY8myCFrqk
 http://www.youtube.com/watch?v=-Lzz8KER520
 http://www.youtube.com/watch?v=F8L2cI8brzQ

For Statoil -- it's just a single spot that has not only an "aha!" moment, but leave us with a "I have been there, " compassion -- not unlike Discover.

http://www.youtube.com/watch?v=FjrU-OkodKA

Both of these examples let the humor last. It's not a one time joke so you can see the commercials time and time again and continue to appeciate the human condition they exemplify.  The "I've been there" component makes the message that much more personal, real and relevant. And ideally remembered -- when you think of these brands.


This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Brendan February 01, 2013 at 12:18 PM
You're a terrible writer, Lauren.
Bobbie Peters February 02, 2013 at 01:03 AM
? That is totally inappropriate comment Brendan, wht would you say that? As I was reading her article, I was thinking this is interesting, I hope it turns into a series. I can't judge if she is a professional writer, I am not a teacher. I just go by how a story affects me. I liked this one. I judge it a good story. I'd like to see more.
Brendan February 02, 2013 at 07:03 AM
"That is totally inappropriate comment Brendan, wht would you say that?"] ------------ Because it is a true statement. It is not inappropriate. Not at all. I am pointing out that someone who intends to appear intelligent has not done the requisite work to condescend to me. You can't write either. You argue with words like English is a toy gun. I enjoy watching you both fumble with the plastic, oiled, slippery pieces as publicly educated (especially older) women often do. You're a busy-body, a know-it-all, yet, have done zero in your life to understand how to wield language to your advantage. Sad, Bobbie, sad. But far from inappropriate. Simply stating the obvious.
Bobbie Peters February 04, 2013 at 09:21 AM
I didn't think his comment warranted a response - esp since it is easy to view all the posts he has made on Patch, and all he seems to do is complain about unrelated things. If he wants to have an audience, he should write his own article, rather than souring someone else's. looking forward to reading more of your articles Lauren.
Brendan February 04, 2013 at 10:32 AM
Enjoy your sad mediocrity, Bobbie.
Brendan February 04, 2013 at 10:57 AM
That is an astute observation, KFC. Thank you for that poignant and informative comment.
KFC February 04, 2013 at 11:05 AM
Anytime Brendan.
Michael Ganci (Editor) February 06, 2013 at 10:09 AM
Please keep it civil folks. Name calling will not be tolerated. Thank you. MG

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