Brett Cohen made a name for himself by fooling New York City into thinking he was a huge celebrity, and now he's done the same thing to the music scene by pretending to be an up-and-coming singer.
Inspired by one of the people that believed Cohen, a graduate of John F. Kennedy High School, was a famous singer when he pulled his prank on New York City last summer, Cohen has written, recorded, and performed a song that is intended to parody mainstream music’s appeal by having all the qualities needed to become a Top 40 hit in today’s market.
Cohen is not a singer or songwriter, but with the help of top music producers, he believed that putting out a hit song wouldn’t be very hard.
“I listen to a lot of music, and it’s clear to me that as long as a song is catchy and the lyrics are about partying, it’s a hit," Cohen said. "‘Hotter Than Fire’ is my attempt at proving that formula to be true."
Cohen claims to have written the lyrics to “Hotter Than Fire” in less than 30 minutes.
“My goal was to make a song that’s blatantly mainstream," he said. "By following the usual formula of pop music, I’ve created what is, essentially, the perfect song. I didn’t do anything different than a legitimate recording artist, except that I’m upfront about my lack of musical talent.”
The song was produced by the Grammy-nominated duo Mig & Rizzo (Steve Migliore and Mike Rizzo), who have previously collaborated with the likes of Taylor Swift, Beyoncé, Usher and countless other chart-topping artists. Cohen found them after researching appropriate producers for the song. Mig & Rizzo jumped on board immediately, having already seen Brett’s previous work, and saw the enormous potential of this project.
You can check out "Hotter Than Fire" on YouTube by clicking here. (This video contains explicit language.)
"Hotter Than Fire" is available on iTunes and all other digital retailers, and you can even buy it on Amazon for $2.97 by clicking here.
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